RAINE & HORNE
ROLE:
Multimedia Specialist & Team Lead (Digital & UX) | Raine & Horne Group | 2.5 Years
SCOPE:
Digital product UX/UI · Brand platform ownership · Cross-functional stakeholder management · Team leadership (4 direct reports)
Brand Refresh & Design Systems
I supported the rollout of a company-wide brand refresh, translating updated brand guidelines into practical assets and templates used across a franchise network of over 350 offices. Key contributions: - Built and maintained the brand guidelines platform (4 webpages) and a library of 3,000+ collateral templates used across all 350+ franchise offices, the central source of truth for brand compliance across the network - Designed template books for every sub-brand and produced 250+ mockups, enabling franchise offices to self-serve brand-compliant materials without central team involvement - Owned all corporate-facing presentation design, prospect decks, inductions, regional presentations; ensuring consistency at every internal and external touchpoint
Product & Platform UX/UI
I partnered with the Products and IT teams to improve the digital platforms used by 350+ franchise offices and corporate staff, acting as the design-side product owner across multiple concurrent platform initiatives. Key contributions: - Led UX/UI design for 3 white-labelled digital products deployed across the full franchise network — working directly with the Products team to define requirements, scope changes, and validate improvements with real users - Conducted end-to-end UX audits of the corporate website and R&Home intranet, identifying usability gaps and prioritising improvements in collaboration with IT and stakeholder teams. Drove the implementation of changes that improved navigation - Contributed to platform enhancement scoping for 5 major internal tools, bridging the gap between design, product, and IT - Led 10+ prototype cycles across multiple platforms, running iterative usability testing and synthesising feedback from stakeholders across Products, IT
Marketing Campaigns & Creative Leadership
In addition to product work, I led a team of 4 creatives, managing workload, providing design direction, and mentoring junior members while delivering marketing campaigns and content across digital and event channels. Key contributions: - Team leadership: Managed and mentored a team of 4, setting priorities, reviewing work, and supporting professional development across the group - Cross-functional collaboration: Creative partner for Products, Events, and IT internally, and for external partners including REA, REB, CC, and MRI, managing briefs, timelines, and stakeholder expectations across multiple concurrent projects - Built, sent, and tracked corporate EDMs; built HubSpot landing pages and optimised automated workflows, tracking performance metrics to inform future campaign decisions - Designed and produced content for world-class events with 500+ attendees, including branded screens, collateral, and on-the-day assets
